Arinjay Business Systems
In association with Arinjay Business Systems presents....
AI Search, LLM Visibility
& SEO Specialist Program
Master traditional SEO, Answer Engine Optimisation, and Generative Engine Optimisation the skills businesses need to get found on Google, be recommended by AI, and build a credible online reputation.
Over six weeks, complete 36 hours of classroom training and 12 hours of live project work with a real business. Build a portfolio project, gain practical experience, and meet hiring managers looking for the next generation of search marketing professionals.
What actually changed in search?
The answer replaced the list
People used to scan ten links and pick one. Now they read one answer and act on it. Being on page one matters less than being inside the answer.
Citation is the new ranking
Assistants pull from sources they consider trustworthy and easy to quote. Which sources, and why, is something you can influence deliberately and measurably.
SEO did not die
The fundamentals still decide who gets cited. This is why the course teaches classical SEO properly first, and then the AI layer on top of it.
Who this batch is built for
You want a skill that pays,
and proof you can do it
Final-year students, recent graduates, and anyone in their first years of a marketing, content or IT job. You leave with a portfolio of real audits, not assignments and with the vocabulary to sit in a client meeting and hold your own.
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Freelance work you can start selling during the course
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A live client project on your CV before you graduate
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No coding background needed
Not for you if you want a certificate without doing the work. Every student ships a real audit for a real business, and presents it to that business on demo day
You want your business
inside the answer
Clinic owners, consultants, showroom and agency owners, and the person in a company who owns marketing. You will be able to brief an agency properly, judge whether they are doing anything real, or run it yourself.
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Work on your own business as the case study
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Stop paying for reports you cannot verify
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Add a full audit of your business worth ₹ 15,000
The Syllabus
1.
How search works now
Crawling, indexing and ranking in plain language. Where AI Overviews, ChatGPT, Gemini and Perplexity get their information. Why classical SEO is the foundation of AI visibility rather than its replacement. Setting up your toolkit and your client project.
2.
Technical SEO and the audit
Site architecture, indexation, speed, mobile, crawl budget and the errors that quietly cost traffic. Google Search Console and Analytics properly. You run your first full audit on a real site and produce the report.
3.
Keywords, content and intent
Research that starts from what customers ask, not from a tool's export. Mapping intent to pages, building topic clusters, writing pages that rank and read well. Using AI to draft without producing the kind of content search engines discount.
4.
Answer and AI search optimisation
The core of the program. Structured data and schema, entity and brand definition, answer-shaped content, and the off-site signals assistants lean on. Measuring your visibility in each assistant, making a change, and measuring again.
5.
Local, authority and reputation
Google Business Profile, local packs and directories that matter in India. Reviews, digital PR and the mentions that build an entity assistants trust. Link building that is worth the effort, and the kind that is not.
6.
Reporting, selling and demo day
Turning findings into a report a client will pay for. Pricing an audit and a retainer. Writing the proposal and handling the objections. The batch ends with each team presenting its audit to the actual business owner.
Seventeen Classes + Practice Sessions + Demo Day
All sessions take place on Tuesdays, Wednesdays or Thursdays · Oct–Dec
Meet the People Behind the Programme
Arinjay
Arinjay Khadke, founder of Arinjay Business Systems, is matriculated from University of Cambridge, Judge Business School and a pro-vice chancellor's scholar at the University of Exeter. With a decade of experience building B2B systems across Dubai and Nagpur, he works with businesses on SEO, AI visibility, automation, and digital growth. This course is structured around the practical systems he uses with real businesses today.
Course Architect & Lead Trainer
Aniruddha
Aniruddha Abhay Kalbande founded Fireblaze AI School in 2017 with a mission to make high-quality technology education accessible beyond India’s major cities. An Electronics and Telecommunication Engineer, he has trained over 20,000 students and delivered more than 30,000 hours of training globally. His work has been recognised through awards including Thought Leader in AI and Innovation in Higher Education.
Founder, Fireblaze AI School
Frequently asked questions
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